T-Labs and TMUS scoping out immersive shopper tech

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Source: Unsplash / Jonathan Borba

Group R&D arm and US NatCo open applications for T-Challenge 2022. Focus on retail vertical, with telco keen to enhance post-COVID experiences for those shopping at home and in-store. Scheme offering share of €600,000 prize pot.

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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo