- SME lead and former BT Sport marketing guru makes move to DAZN.
- Distribution partnerships with a handful of telcos added to his remit.
BT’s Pete Oliver is set to move to DAZN as Chief Marketing Officer.
Oliver, currently Managing Director for SME at BT Enterprise, led BT Consumer’s Marketing function during the creation of BT Sport.
A replacement at BT has not been named, but an internal and external recruitment process is underway. Oliver will leave in August.
As CMO, he will lead DAZN’s global marketing teams and distribution partnerships, including several with European telcos.
Among DAZN’s distribution partnerships are several with BT’s European telco counterparts, including deals with:
- Telefónica España, a deal signed earlier this year to broadcast La Liga football (Telefónicawatch, #160).
- Vodafone Germany, under which the DAZN app is available on the GigaTV platform, part of the first deal between DAZN and a Vodafone OpCo in mid‑2020 (Vodafonewatch, #189).
- Telekom Deutschland. The NatCo’s MagentaTV customers can access DAZN’s Bundesliga, UEFA Champions League, and UEFA Europa League coverage, in a similar deal to that with Vodafone (Deutsche Telekomwatch, #98).
- Italy’s incumbent operator Telecom Italia, which has a sub‑licencing agreement with DAZN for its Serie A football rights that stretches to the 2023–24 season. Vodafone Italy tied with DAZN in 2019 in a similar deal (Vodafonewatch, #180).
At various points in the past year, DAZN looked the likely buyer of BT Sport before Warner Bros. Discovery agreed to enter a joint venture with the latter in February. Having long‑coveted BT Sport’s Premier League rights, DAZN was expected to conclude an $800m (£582m/€698m) deal in January before negotiations fell through.
Joseph Purnell is a Staff Reporter for TelcoTitans, contributing telecoms news analysis since 2019 as part of the TelcoTitans Editorial team.
