All Mark Evans articles
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M&ATelefónica ‘closes out’ digital-R&D merger, creating strategic digitalisation unit led by CDO
Hacker-in-chief Alonso to lead newly-formed Telefónica Innovación Digital, encompassing data, digital services and innovation functions. Part of Group-wide simplification drive, supporting strategic digital transformation. Learn more…
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OperationsTelefónica to merge digital and R&D units
Chema Alonso to take helm at Telefónica Innovación Digital, with direct report into Chief Strategy and Development Officer Mark Evans. New unit to focus on internal technology development, leaning on GSMA’s Open Gateway API platform.
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OperationsTelefónica tightens management focus for Spanish platform play
Previously heralded Industry Verticals unit now up and running as Telefónica implements a more ambitious multi-play strategy. Growing Wholesale business receives dedicated leadership, while regional management will take greater role in supporting B2B sector. Brand manager Serrahima given broader remit to improve customer experience in all sectors.
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MarketingTelefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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ProfileCEO Lutz Schüler relishes challenger role at VM O2
After Virgin Media O2’s first 100 days, Schüler is raring to go head-to-head with BT on full fibre, wholesale, and B2B. Reportedly in talks with Sky on fibre investment. Determined merger integration won’t slow VM O2 down. Big believer in “data and digital” for delivering what customers want; hints ...
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Strategy & ChangeEvans elevated to lead Telefónica’s digital strategy
Former O2 UK CEO takes a step up the Group management ladder after missing out on role as head of merged UK JV. Potential for pivotal digital double act with Chema Alonso bringing innovation expertise to be harnessed by Evans’ commercial nous. Navarro remains as key adviser to Chairman, ...
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Network & InfrastructureO2 deal with Vodafone to supplement spectrum gains
Ofcom closes assignment stage of UK spectrum auction with O2 trading blocks with Vodafone, while BT opts to buy preferable positions outright. O2–Vodafone trade ensures contiguous spectrum blocks in 5G-ready bands.
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PremiumTelefónica people moves: senior strategic appointments at Hispam
Ancelovici and Caballero named Directors at Telefónica Hispam to lead business intelligence and development at the regional division. Competition policy head named at Group level. A new R&D CFO in Chile.
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PeopleSchüler coronated as VM-O2 CEO
Lutz Schüler, dynamic Virgin Media chief, with a track record at O2 Germany, is to lead the new VM-O2 joint venture, subject to competition clearance. O2 CFO and experienced merger overseer Patricia Cobian to take on the JV finance role. No room for O2 CEO Mark Evans.
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Enterprise (B2B)Telefónica creates new unit to target UK security space
Operator is looking to build an international platform for new Telefónica Cibersecurity Tech division. Targeting markets inside and outside its footprint.
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PremiumTelefónica: Elsewhere in core markets
O2 Banking charge on the horizon. OBs find silver linings in pandemic response.
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PeopleSchüler plays down top-job rivalry at Virgin–O2
Virgin Media’s Schüler keeps his cool on competing with Telefónica’s Mark Evans for CEO role.