BT Consumer – Page 3
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Premium
BT includes rugby in Vena line-up
Tressler enthusiastic about Vena commercial model for sports. Media and Broadcast launches Vena ‘quick start’ programme to learn more about sports’ requirements.
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Premium
Elsewhere in BT Consumer: CNN cut from BT TV
BT Sport expands cricket portfolio; CNN news channel removed from BT TV; Fibre altnet exec raises concerns over nature of FTTP marketing.
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Premium
Elsewhere in BT Consumer: BT Sport picks up rights
Consumer unit enhancing support for, and engagement with, vulnerable customers; BT Sport picks up topflight rights.
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Partnerships & Alliances
Sky “fundamental” to BT Sport strategic partnerships
As BT’s sports broadcasting division hunts for minority investors or strategic partners, CEO Jansen puts Sky tie-up front and centre. ITV backs away from chipping in, but remains keen on partnership.
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Premium
EE backtracks on post-Brexit roaming charges
EE became the first UK MNO to announce plans to reinstate roaming charges for customers travelling to the EU. O2 UK and Three UK follow suit to an extent, tweaking fair usage policies.
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Premium
Elsewhere in BT Consumer: BAI goes underground
BAI takes fibre competition underground and BT unveils a new set-top box.
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Partnerships & Alliances
BT taps into Salesforce on enterprise CX
BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.
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Consumer (B2C)
Consumer moves up a gear on customer support
Bridget Lea keen to enhance engagement with customers, at home or in-store. New ‘door-to-door’ device repair service set for launch. Division attempting to ensure service resilience, with post-pandemic consumer habits under watchful eye.
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Premium
Elsewhere in BT Consumer: planning law change welcomed
Pricing revelations bring negative publicity; EE way down in customer satisfaction survey; UK government works to facilitate network expansion.
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Premium
Elsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)
BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)
BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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Premium
Elsewhere in BT Consumer: premium broadband competition grows
Vodafone UK takes swing at Consumer’s premium broadband service; net neutrality debate resurfaces.
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Public Affairs
Ofcom gives BT fibre pricing freedom, but adds burdens
Openreach not to face caps or controls on national ultrafast pricing until 2031, as long as it is “fair and reasonable”. Locally-targeted pricing from Openreach prohibited as Ofcom seeks to protect emerging altnets. BT Consumer may lose some edge from 90 day notice period for new propositions from Openreach. ...
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Premium
BT going it alone with Shared Rural Network plans
O2, Three, and Vodafone reach agreement to construct more than 220 new 4G masts by 2024, taking partial ‘not-spot’ coverage to 84% of UK landmass. Sites will cover areas BT/EE already reach, with “historic investment” seemingly respected, per Allera’s request. Frozen out of initial announcement, BT updated on its ...
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Premium
Elsewhere in BT Consumer: spectrum auction looms
UK spectrum auction inches closer, although Ofcom still cautious; Digital Voice expansion; rights picked up in MotoGP and cricket.
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Premium
BT plays down risk of FireEye security breach
Group assesses threat to CTI customers as “low to moderate”. No indication, assures BT, that any customer data was compromised.
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Innovation (R&D)
BT explores edge to “level up” latency for UK gamers
As BT’s edge strategy evolves, gaming emerges as potential use-case. BT’s Neil McRae shares latest thinking about edge business cases. Consumer edge applications more advanced than enterprise services.